What SEO backlink strategy do you use for your web sites? Or do you even have a strategy? If not, it’s time that you do. You can no longer just ‘write great content’ and others will magically link to you – that is just not going to happen. Site owners with high PR and authority now know too well how important linking is – and are not likely to link you without something in return.
But others pursue their SEO backlink strategy as a full-time mission, and in the process neglect their site’s content and relevancy for the very terms they are trying rank for – another mistake. So
where do you fall? Are you ignoring the need to get backlinks in order to improve your search engine placement, or are you so wrapped up in your SEO backlink strategy that you are neglecting your content?
Somewhere in between, of course is where you want to be. Now is the time that you get disciplined; as it is the disciplined marketer who will win the race – and that means setting up a schedule for yourself. Your time is your most precious resource – particularly when you are sitting in front of a computer; with all the data available online, it’s just too easy to get distracted and waste your valuable time. You need an SEO backlink strategy that is the most effective use of your time and resources.
So don’t get so wrapped up in your backlinking that you neglect other vital aspects of your business. Here are some tips to help you create a manageable, but effective SEO backlink strategy:
1. Outsource – backlink building is grunt work and it’s best to pay someone to do it. You don’t need to spend valuable time creating forum profiles, bookmarking sites or posting blog comments. There are lots of services available on various Internet Marketing forums – and for the most part they are cheap and reliable. Just check feedback on the forums before you buy.
2. Use backlinks software to index your new links – when you get your list of links from your outsource provider, use a program like Backlink Index Express to ‘backlink your backlinks’. This will insure that your links appear quickly in the search engine’s indexes.
3. Choose keywords carefully – don’t waste time trying to rank for terms where the first-page search results are dominated by high PageRank authority domains and root URL’s. A search result with a root url, like this one:
www.mydomain.com/
This is a is more difficult URL to compete against than a search result with a url like this:
www.mydomain.com/deeplinkpage/sudirectory/content.html
A root url means the competing site is ranking well for that term, if there are no root url’s for your keyword – that is good for your chances to rank.
4. Evaluate the backlinks to the top 3 search results for your given search term – this will tell you a lot about the strength of the competition. If the first 3 to 5 results have over 200 links (page links, not domain links) – then it’s going to be hard to rank against those pages without lots of linking. You can rank against them, but do the easier keywords first, get some money coming in, then use the resource to attack the stronger competitors.
Backlinking IS important – but it’s not everything. Use your head when creating your SEO backlink strategy and you’ll have a manageable program that can produce great results.
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